--reverse media logic
--for sale

the science

deflect demo
exoptic preview










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A blind eye project window at "C-Ya!" in the East Village New York City,
between avenues "A" and "B" on 5th St.

The blind eye projects hail the coming age of perfectly seductive media by promoting a movement for the perfect opposite: media and art made to deflect not attract.

How deflection works: demo

The blind eye projects seek to make and promote art and media that deflect the interest of the audience and attempt to subtract stimulation. They propose nothing less than work that reverses the historic logic of media and art. more

from where
Everywhere possible. The project' center is based in New York City, the heart of the beast. At least one of its hearts.

reverse media logic
Media reversal and deflection are like sound wave cancellation techniques. They seek to neutralize sensation by creating its opposite. In the case of sound, this opposite is a wave that saps the energy of the existing sound. Think of a bath tub where equal and opposite waves collide and cancel each other leading to a still tub. The action, its process, cancels stimulation.

Media reversal, or negation, pops the media issue out of the conventional media loop. Outside, where the project works to inspire an aesthetic movement. A movement with new pleasures. A movement that's tough enough to disrupt and resist the electronic media juggernaut that's now enveloping human life around the globe for better or worse.

items "for sale"
The project also sells radical "art" videos as novelty gift items with mass appeal. But the project is more than its videos. It includes storefronts, street-stand "selling" performances and "advertising." These, and related undertakings, are all part of the blind eye project.

In many regards this is an art project. One that's most eager to distribute videotapes as novelty gifts to non-art-world people.

In fact, the laughter and understandings or confusions that arise from such gift exchanges are the essence of the project's public presentation. "High concept" as mass market gift item without condescending irony.

These videos work best as gifts because when you offer one to someone, you emphasize its intention. Which is primarily "deflection." As in, "Hey, my very dear couch-potato, check this out. Video for tv made deliberately to make you look away!"

That's why the exoptic fields box is like a greeting card. Because inciting conversation about media deflection and reversal is more important than the video content itself. top

Collaborators have recently included Nice, France-based painter Nathalie Adamidi; New York-based real-cinema artist Benton-C Bainbridge; world famous graphic designer Bob Gill; New York based musician Joe Mendelsson, sound artist Gen Ken Montgomery, sculpture Steven Katz, and video animator and dmz production company master Eric Solstein. Also Oakland, CA-based video artist Matt Dibble.


First came the "ambient revolution," an idea that sprang from willy mal's enthusiasm for the rapid changes that occurred in tv, including the news, during the 1980s. more

blind eye manifesto
Let me tell you how the daylight soothed our eyes./ All night we we fought and . . . "manifesto"

the blind eye projects' mission
The project advocates a complete aesthetic reversal, where experiments in "deflection" and de-stimulation might lead to a practical, even decorative, liberatory aesthetic for our time. How else do you respond as we hurl into a world where everyone may soon receive upon demand all the info /entertainment she/he may ever desire!?

To this end, the project seeks to promote techniques for benign sensory negation, "deflection," in electronic media. Such deflective media strive to subtract all stimulation. And by so reversing the fundamental principle of nearly all media, which is attraction/stimulation, the project seeks to provoke radical departures in media and design on par with those that followed the development of impressionist painting and the discovery of microbial life.

In this regard the project is like any previous avant-garde. Only more so. It proposes nothing less than the final avant garde. It proposes a complete flip Art and Media on their heads, as these have been understood throughout human history. back to top

project origins
The "ambient revolution" idea sprang from willy mal's enthusiasm for the rapid changes that occurred in tv, including the news, during the 1980s. The striking progression of sensation-driven tv programming promised to undermine tv's authority in public life and, under the transformations wrought by the ongoing ambient revolution, to transform tv into nothing more or less than an ambient emotion emitter with a selection dial. From whence the term: "ambient revolution."

This revolution required no agitators. Over the years the idea evolved in correspondence and conversation among a small group of movie-media producers and intellectuals.

In the mid-1990s, mal proposed marketing videos called "look away tv" as an extension of the ambient revolution, but he found no backers. That work on "look away tv" became the foundation of "the blind eye project." But the blind eye project went beyond the ambient revolution by recognizing contemporary movie-media producers as the greatest seducers of all time. And by realizing that this continuous seduction in media called for its opposite. The original "look away tv" recognized this idea of reversal but not its implications. top

Then, in 1997, after a secret all-night conference of self-described media druids and moguls in a San Francisco mansion over the Pacific, willy mal formulated a critical departure in the blind eye manifesto.

It was useless to deny the joys of perfectly attractive and diverse media. So why resist? Why? Because from inside the all absorbing mediasphere there is no way to observe it, no critical outpost from which to check its progress. Therefore, to gain such critical distance the blind eye project advocated total media reversal. A complete media logic flip. top

blind eye media, llc-productions
In early 2000, willy mal set up blind eye media, llc, to produce the following:
--the "exoptic fields" video
-- the exoptic fields magazine advertisement campaign in the Utne Reader.
-- an example of deflective media with added stimulation, the "blind heat" video made by Benton C.
-- the "exoptic fields" installation at TRANSCINEMA in the HERE art gallery in New York City end of November 2000.
--blind eye storefronts in New York City, London, and Vienna.
-- In New York, the East Village window at C-Ya!, 524 East 5th St., between Ave's "A" and "B" and the Times Square window, 125 West 42nd St., between Ave's 6 and 7.
--"deflect media extravaganza" Times Square, January 16, 2002 to February 2, 2002, presented by Chashama at 125 West 42nd St.